Satire a Hundred Times Over

100 day project / use sparingly

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There is a misconception that explaining exactly what we are doing isn’t good enough – that to compete we must give more than a smart, clear idea. But this is silly and it morphs our vocabulary in silly and ridiculous ways.

100 day challenge: What creative act is worthy of a broader discussion and repeatable every day for 100 days?

approach: For my 100 day project, I used satire as a critical commentary on jargon – a business dialect spoken by many but understood by few – to encourage precision and purpose in word choice.

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NYT tweet

press: Some people really liked this idea and wrote about it, including Boing Boing, Fast Co Design, and Business Insider.