About Gena Cuba
Quite simply, I design brands.

I am a strategic designer focusing in the visual and verbal realms. My work balances analytical thinking with an eye for creative direction through ongoing investigations of business, culture, and human behavior. I enjoy working collaboratively with clients and creatives on systems steeped in research. Based in Brooklyn, I am available for freelance, in-house, or remote design and brand strategy projects. LinkedIn Profile


my process: While every project is unique, there are four stages that unite them all.


Become a sponge. Research, ask questions, take field trips, analyze, and observe until intuition is informed.




Find the why and how behind behavior. Develop insights into the audience, social and cultural trends, and competitive practices.




At the intersection of what an audience needs and what an organization supplies lies an idea waiting to be uncovered.




Sculpt the idea into a fitting final articulation. By leading with a strong strategy, the visual execution of the brand makes the experience not only look good, but look right. Test, critique, rework, and perfect the details.


If you think we may work well together, I’d love to hear from you.

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